European Union changes mind on rosé

A recent decision by the European Union (EU) to allow their winemakers to create rosé wines by mixing red and white wines has been reversed in the face of strong opposition.

Traditional winemakers reacted strongly, declaring that only traditional maceration techniques could create the transparent pink color, captivating aromas and fragile structure of a true rosé. 

The change was proposed to create opportunity for EU winemakers to compete against lower-cost, less-regulated southern hemisphere producers as they target expanding Asian markets.

The decision will impact on new opportunities for some Australian producers to export into the EU.

John Simmonds